In our last blog we introduced you to the first three tools of influence. Based on over 35 years’ worth of evidence based research, and culminating in @Robert Cialdini’s work on the six universal principles of persuasion, our experience tells us that application of these principles is likely to elevate those working in business development… Read more »

In our previous blog we highlighted the differences between true salespeople and order takers, the latter being almost exclusively led by existing customer demand for their offerings, the former using their skills of influence to create or further build that demand. We proposed that it’s becoming increasingly tough to thrive in a pure order taking… Read more »