Salesperson or Order Taker?

Over the years that we’ve had the privilege of working with sales teams across the world, it’s often struck me that many of the ‘salespeople’ we’ve worked with aren’t actually selling at all. Though their role titles may tell us differently, a significant chunk of this group could more accurately be described as ‘order takers’…. Read more »

You are How You Sell (not What you Sell)…

Over the past fifty years, much thought and effort has gone into analysing and improving sales performance.  Of the thousands of books, academic courses and training workshops translated into multiple languages, no page has gone unturned.  Organisations across the world embrace each new sales methodology like the latest diet craze.  We listen in earnest to… Read more »