In today’s hypercompetitive B2B landscape, companies spend millions on new tech, sales training, and pipeline tools, yet overlook one of the most influential drivers of long-term performance: sales culture. Yes, culture. We’re not talking about ping pong tables or a corporate values poster stuck to a wall. We’re talking about the unwritten rules, shared behaviors,… Read more »
The Time to Act is Now Despite progress, the path to gender parity in sales leadership remains slow. According to the World Economic Forum, at the current rate, full gender equality will take until 2158. That’s another five generations! The theme for International Women’s Day 2025, Accelerate Action, calls for urgent, strategic, and sustained efforts… Read more »
The start of the year is a pivotal time for sales leaders to align their teams, refine strategies, and set the tone for a successful year ahead. With 2025 now upon us, a proactive approach is needed to ensure your sales team is well-positioned to excel over the next twelve months. At Flame Learning, we… Read more »
As the year draws to a close, organizations turn their focus towards planning of next year’s strategies, budgets and skills requirements. For sales-focused businesses, this often means reviewing sales approaches and training programs. Effective sales training is vital for hitting targets, driving revenue growth, and staying competitive in today’s dynamic market. Yet not all sales… Read more »
In today’s dynamic and highly competitive marketplace, sales leaders don’t just face the challenge of ensuring targets are hit but also in driving innovation and inspiring their teams. As a sales leader, your success hinges on more than just numbers—it’s about influence, insight, and impact. This is where Thought Leadership can be a critical asset…. Read more »
It probably won’t surprise you to hear that sales training is far from a new phenomenon. In fact, formal sales development has been going on for well over 150 years. As far back as the 1870s, salesmen (sadly no saleswomen back then!) who sold subscription books door-to-door received a “Sales Talk” before embarking on their… Read more »
As we reach the end of the year, many of the salespeople we work with are focused on closing sales and hitting end of year targets. We are regularly asked, what is our #1 sales tip to help meet and exceed sales targets? At this late stage in the year it may feel there isn’t… Read more »
If you are too focused on following your own sales process, you could risk losing the sale… As a sales consultancy, we’re often asked to support our clients in overcoming the challenges they face when selling to their own customers. As part of our approach, we’ll ask our clients about their sales process – what… Read more »
Do you hate selling? Does the very idea of having to promote your goods or service make you turn cold? Whether you like it or not, selling is an essential part of any business, regardless of the product or service you offer. If you set up a business without banking on the need to sell,… Read more »
You’ve decided to invest in developing the skills of your sales people – but how do you find the right partner to deliver the right sales training program that works for your business, that achieves the right outcomes? Most Team Leaders are responsible for making dozens of decisions every single day. Research suggests that one… Read more »
We are delighted to announce that Flame Learning has received a Bronze award in the ‘Best Program for Sales Training & Performance’ category, at the recent HCM Excellence Awards. We are honored to receive this much coveted award from leading independent research and analyst firm Brandon Hall Group, and are thrilled to be recognized for this… Read more »
You’ve made the decision to invest in a new sales approach, secured the budget and selected your training provider. You’re all set! You can now sit back and watch the sales come in, right? Wrong! Without a robust engagement strategy, it could all be over before it’s even begun! The case for investing in the… Read more »
In our last blog we introduced you to the first three tools of influence. Based on over 35 years’ worth of evidence based research, and culminating in @Robert Cialdini’s work on the six universal principles of persuasion, our experience tells us that application of these principles is likely to elevate those working in business development… Read more »
In our previous blog we highlighted the differences between true salespeople and order takers, the latter being almost exclusively led by existing customer demand for their offerings, the former using their skills of influence to create or further build that demand. We proposed that it’s becoming increasingly tough to thrive in a pure order taking… Read more »